“The Ministry of Ice Cream”: How We Made Eis Café Florenz Go Viral on TikTok

In Prishtina Mall there's a place where ice cream isn't just sold – it's "governed". That was the idea behind the video NeAgency created for Eis Café Florenz, a video that spread across Albanian-speaking TikTok within days and turned "Ministria e Akulloreve" (the Ministry of Ice Cream) into something everyone was talking about.

If you've heard someone shouting "akullore, akullore!" ("ice cream, ice cream!") in that unmistakable tone – yes, that was our video.

https://vt.tiktok.com/ZSpCUKDps/

The client: Eis Café Florenz at Prishtina Mall

Eis Café Florenz is one of the best-known ice cream spots in Prishtina, with a location inside Prishtina Mall. The product was already delicious – the challenge was making the brand stand out on a platform where thousands of food and dessert videos are posted every day.

The idea: "The Ministry of Ice Cream"

Instead of a classic video of ice cream spinning in front of the camera, we chose to build a personality for the shop. The staff of Eis Café Florenz became the face of the brand and introduced the shop as "Ministria e Akulloreve" – the Ministry of Ice Cream: a simple, funny name that's easy to remember.

In one sequence of the video, a girl calls out "akullore, akullore!" – a short, spontaneous and completely authentic moment. That moment became the part people repeated, quoted in the comments and shared with their friends.

Why did it go viral?

Viral videos are rarely luck. Behind this one were several deliberate decisions:

Real people, not actors. The shop's own staff brought a naturalness audiences feel instantly. On TikTok, authenticity beats over-production.
A name that sticks. "The Ministry of Ice Cream" is a phrase people now use themselves – in comments, in conversation, when they head to the mall.
A repeatable moment. "Akullore, akullore!" is the sound that gets stuck in your head. When an audience starts imitating a line, the content lives on beyond the video.
Local humour. The video speaks the language and humour of our audience in Kosovo, so it felt familiar and spread naturally.
Fast pacing. Short, dynamic editing keeps viewers watching to the end – the key signal TikTok's algorithm rewards.

The results

The video went viral on TikTok, and "Ministria e Akulloreve" became a well-known phrase among Albanian-speaking users. Most importantly for the client, the Eis Café Florenz name is now tied to a moment people remember and look for when they visit Prishtina Mall.

7 videos reached 22.4 million views.

What can businesses learn from this?

Don't sell the product – build a story around it. Ice cream is ice cream everywhere; the Ministry of Ice Cream only exists at Eis Café Florenz.
Your staff is your strongest asset. People want to see people.
Simplicity wins. One phrase, one moment, one name – that's enough to make a video unforgettable.
Work with a team that knows TikTok. Going viral takes an understanding of trends, the algorithm and the local audience.

About NeAgency

NeAgency is the strongest TikTok content company in Kosovo. We create video content, social media campaigns, social media posts and designs, SEO and PR, and we have contracts with more than 100 influencers. Our clients include Carvago, Gjirafa50, Gjirafa Mall, ETC Kosova, Dita Travel, Interplast Group, Endriti Premium Cars and many, many more.

Want your business to be the next "Ministry" on TikTok? Get in touch:

📞 +383 46 400 401
✉️ vigan@neagency.net
📍 Rruga Lorenc Antoni, Lagjja Pejton, Prishtina, Kosovo
🌐 www.neagency.net